David Foster Wallace on content marketing
September 14th, 2011
This is extremely bad. Here is the argument for why it is bad. Whether it honors them well or not, an essay’s fundamental obligations are supposed to be to the reader. Read More
The difference between Content Marketing and Custom Content
September 7th, 2011
I’m at the extremely well-attended Content Marketing World — the first conference of its kind here in Cleveland (from Junta42), and I’m picking at one of the four different macaroni and cheese combinations they are offering tonight at the... Read More