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Do you have the right skills and technologies in place to succeed with your content marketing?
 

Most technology solutions for content marketers are focused on the editorial process, but relatively less technology attention has been placed on the success of the content after it gets published. Why spend a tremendous amount of time and money on an otherwise-great piece of content, then have no one see it? That’s an epic fail.
 

Our President and Co-Founder, Andrew Boer, will be speaking at the Content Marketing & Innovation Summit on May 20 at The Yale Club in New York City about streamlining processes to make your content succeed.
 

Andrew will lead the 2 p.m. session titled Avoiding the Epic Fail: Does Your Business Have the Technology Skill to Execute on What You’re Selling?

Session description:

Marketing services requires a tech-centered approach to campaign creation, support and execution. Today, this is truer than ever, as key elements of content marketing include data mining, lead-generation, ROI and enhancing engagement. Digital and mobile components are the cornerstones of effective marketing campaigns. Trouble is, as the sales team works up the program, the IT team may not have the right solution to support it. Consequently, a program can wither in the development queue, or worse, get greenlighted and then fail. This session will look at examples of how content marketers averted disaster by collaborating with the technology teams.

 
Sponsored by min + FOLIO, the summit will cover issues and opportunities facing the custom advertising environment. Several agencies, brands and industry thought leaders will speak about regarding advertisers’ needs and challenges. You’ll hear from speakers from Stephanie Losee, Managing Editor of Commications at Dell, Grant Owens, VP of Planning at Razorfish, Seth Rogin, CRO at Mashable, and more.

Learn more about the summit and see the full agenda at www.minsummit.com.


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