Our story

In 2010, we were working at a well known blogging network.

A handful of brands wanting to “become publishers” approached us to work with our authors.

Some of these bloggers, based on their reputations and traffic, expected more pay.

We had an idea: we could pay the difference based on the audiences the authors moved to their content.

Some interesting things happened: the content quality improved dramatically; and our authors made almost twice as much money per article than they had asked for…


The content outperformed content from other sources by as much as five times.

The author channel was born.

In January 2011, we took our small handful of clients and launched Movable Media.

About Us

Andrew Boer

Founder, President

Andrew Boer was the first employee and product manager of TRUSTe, which became the leading data privacy management company worldwide with over 5,000 clients.   He then founded and served as CEO of Accept.com, one of the first online person-to-person payments firms, which was sold to Amazon.com in 1999 and renamed Amazon Payments.  Before Movable Media, Andrew developed and launched the custom content business for Associated Content (sold to Yahoo).   He then developed the idea that became Movable Media in 2010 at Six Apart, a leading blogging platform.

Andrew has earned an MBA from Harvard Business School, a J.D. from University of Michigan Law School, and an A.B. in English from Princeton University. 

Andrew Eisner

Co Founder, CTO

Andrew Eisner manages Movable Media’s technology platform.  Prior to Movable Media, he was CTO of Autonomy Optimost and then COO of Autonomy’s (NYSE: HPQ) Marketing Optimization Business, which he joined via acquisition.  Before Autonomy, Andrew was part of the management team at Optimost, the leading multivariable site testing company.  Before Optimost, he also worked at easyGroup and American Express.

Andrew holds an MBA from Harvard Business School and a BA from Wesleyan University.  He is also the co-founder of two exceptionally cute kids.

Wendy Taylor

Editorial Director

Wendy Taylor is a media and technology executive with 15+ years of experience working with digital media companies. She has worked with ESPN, The Financial Times, Clarium Capital, Six Apart, Say Media, Idealabs, Tickle (bought by Monster.com), Cnet, CMP and many other media and technology companies. She co-founded Medpedia, a network to advance collaborative, transparent health and medical knowledge, built in collaboration with Harvard, Stanford, the University of Michigan and Berkeley. At Ziff Davis she was the editor of PC Computing, a 1 million+ circulation computer and technology magazine and the editor-in-chief of Smart Business. During her tenure at Ziff, she led magazines to win a variety of editorial awards including two National Magazine Awards and several Folio Editorial Excellence Awards. She has a BA in English from Amherst College.

Lisa Moran


 Lisa Moran is an award-winning editor and content strategist with over 15 years of experience in print and digital media. During her career, she has held senior-level roles at NBC, Time Inc., Bonnier and Time Out. She is also the coauthor of two cookbooks and her articles have appeared in publications including Glamour, Elle, Parenting and Real Simple. She is a graduate of Princeton University and lives with her family in New York City.

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