January 4th, 2013
John Roderick, the president of J. Roderick Inc, a strategic communications firm based in New York, just published an opinion piece in PR Week and on his company’s blog making a compelling case for thought leadership content. John’s thesis is that as advertising budgets continue to tighten, an increasing amount of money is being spent on content-based communications. Using specific case studies — Deloitte and Tradeweb — John shows how using high-quality communications, i.e. thought leadership content, both companies were able to cut through a cluttered media marketplace and create large mindshare.
This is identical to the guiding principles that we have for content here at Movable Media: high-quality content from authors with expertise will increasingly benefit both the creators and the consumers of the content. Less is more; in a world awash with content, simply “retweeting” someone else’s content is a losing proposition.
Check out John’s complete post on his blog here, and follow him on Twitter here.
December 17th, 2012
We received some nice press coverage of our winning the Pitney Bowes Entrepreneurial Competition and thought we’d share the link:
Movable Media in our new home
November 26th, 2012
Today Pitney Bowes announced that Movable Media is one of the winners of their 2012 Entrepreneurial Competition. The Competition, which we’ve written about before, is designed to accelerate the development of companies in markets that can leverage some of Pitney Bowes’ core customer communications management technologies. We’ve been impressed from the start of this process not only with Pitney Bowes’ communication technologies, but also with their commitment to content marketing. Apparently, our admiration was reciprocated!
As our founder and president Andrew Boer said in the press release, “We are very excited by the opportunity to combine our performance-based approach to content marketing with a leading customer interaction solution from Pitney Bowes,” said Andrew Boer, President, Movable Media. “We think this approach to content optimization, based on previous interactions, will be the next logical phase of content marketing for brands.”
As part of the prize for winning, we will be taking up residence at Pitney Bowes (PB) world headquarters in Stamford (about 2 miles from our current offices, also in Stamford). In that environment, we’ll be able to work closely with some of the product, marketing and strategy team members at PB who are doing innovative work in customer interaction optimization, particularly those from the Portrait Software business. Our vision has always been about increasing the value of content marketing, for both marketers and content creators, and PB’s Portrait line of products can help us push that vision forward.
Also, we would be remiss if we didn’t tip our cap to the other competitors, and particularly to the other winner of the contest, XY Verify. They will similarly be working from PBHQ in Stamford, but focused on working with some of PB’s location intelligence assets. We are looking forward to working with Elliot Klein and the rest of the XY Verify team.
So, thank you to Pitney Bowes, we are looking forward to the great things we will do together over the next 12 months!