Amplification works two ways: It magnifies your talent; it magnifies your flaws. The volume of “American Idol” hopefuls every year proves the seductive ease of amplification: Many are willing to be “not good” if promised a reach of millions. A … Continued


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Our client Luke Kintigh of Intel wrote a great post on Kapost’s Content Marketeer site about “Content Distribution Strategies”.  Front and center: Intel’s leveraging of external contributors who bring their own “built in audiences” to the site.  Sound familiar?  Check … Continued


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