April 3rd, 2012
Thursday was the Post Advertising Summit, an event hosted by the professional and buttoned- up content marketing agency, Story Worldwide. But first, a flashback. Four articles. Four was the number of articles that were required to become an official... Read More
February 22nd, 2012
We think brands should become publishers. In fact, that is what we do – we put brands in touch with influential bloggers to create content. But instead of creating original content, why not just buy some content properties that... Read More
January 27th, 2012
This week Forbes magazine again touted its success with the business model it calls Entrepreneurial Journalism, without so much as a titter (or a twitter) from the media. Forbes’ journalism model, pioneered (then dropped, then readopted) by Nick Denton at Gawker Media, was very... Read More
