LinkedIn tools up, agencies throw down, and everyone hates Facebook.  (Except possibly Lewis Dvorkin). LinkedIn to Content Marketers: Get Your Analytics Here      LinkedIn released two tools this week to help users understand the the impact of the content … Continued


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Instagram: You Know What’s Cool?  $100MM   Instagram inked its first substantial ad deal last week, and it’s a biggie: a 12-month commitment from Omnicom for up to $100MM.  AdAge broke the news that Omnicom would be helping Facebook recoup its $1B … Continued


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LinkedIn: The New Blogger? LinkedIn is opening the platform behind it’s “Influencers” program to all members of the business-oriented social networking site.  LinkedIn cites the opportunity to allow members to expand their online professional reputation in a way that is … Continued


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Here’s our Valentine to you: a LumaScape!   Terence Kawaja: I Heart Content Marketing The content marketing and native advertising ecosystem received its’ first official LUMAscape this week.  (“Official”, because LUMA Partners blessed an unofficial LUMAscape-inspired chart by Studio One in … Continued


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Money, money, money is the order of the week: NewsCred Raises Another $25MM Just nine months after raising a whopping $15MM round of financing, content marketing full-stack software provider NewsCred has come back from the fundraising trail with another $25MM. … Continued


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