We have never loved the how the term Influencer Marketing sounds. Influencer Marketing sounds to us like an evolution of Public Relations, which isn’t really our gig. And one implication of the name could be that we are in an … Continued


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The secret of success in marketing? Authenticity. I hear it everywhere. Every marketing conference, every meeting I take with clients, the mantra is repeated: “We are looking for, above all, authenticity. We want content that will build trust and cut … Continued


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Procrustes, if you have never read the Greek myth, was this sadistic innkeeper that Theseus meets who took the phrase “one size fits all” with murderous literality. If you were too big for his bed, he’d cut off your legs.  If … Continued


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  The purpose of Google’s Authorship program was to establish, to coin an awkward phrase, authorial authority. And if “Authorial authority” sounds tautological (ie. saying the same thing twice) and a bit silly, then perhaps it should. Because think about it, … Continued


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One million authors! Or a thousand.  Or zero. Every potential client we meet ultimately asks us this question. This is, of course, the logical tire-kicking question for anyone looking to create content at scale. And these are all, in a … Continued


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