Incentives

Money isn’t everything.

But fair and meaningful incentives can motivate influencers to move their audiences.

Audience

Build your audience.

Ensure your content is seen by the right people, by leveraging the distribution your influencers can provide.

Content

Authority matters.

Find authors and influencers who are already engaging your audience.

 

 

  • B2BContent Amplification

    Mastercard

    <p><div class="image-container"><img src="/wp-content/uploads/2013/09/mastercard.png" alt="" /></div><div class="desc">Thought leadership for small business owners. </div></p>

  • B2C

    P & G

    <p><div class="image-container"><img src="/wp-content/uploads/2013/09/pandg.png" alt="" /></div><div class="desc">How-to guides and recipes for household decision-makers.</div></p>

  • B2BContent Amplification

    Williams Sonoma

    <p><div class="image-container"><img src="/wp-content/uploads/2013/09/william-sonoma3.png" alt="" /></div><div class="desc">Advice for interior designers and decorators.</div> </p>

Blog
  • June 6, 2014
    Resonance, Not Amplification Put Down The Microphone: The case against amplificationAmplification works two ways: It magnifies your talent; it magnifies your flaws. The volume of “American Idol” hopefuls every year proves the seductive ease of amplification: Many are willing to be “not good” if promised a reach of millions. A … Continued
  • May 29, 2014
    shareas Sweet SpotOur client Luke Kintigh of Intel wrote a great post on Kapost’s Content Marketeer site about “Content Distribution Strategies”.  Front and center: Intel’s leveraging of external contributors who bring their own “built in audiences” to the site.  Sound familiar?  Check … Continued
  • May 22, 2014
    Unicorn Avoiding the Epic (Content) Fail: or, How to Build A Content FunnelAndrew Boer of Movable Media gave a presentation at min’s Content Marketing and Innovation Summit, held this past Tuesday May 20th at the Yale Club in New York City.  Alongside a great lineup like Kerry Dyer, publisher of US News … Continued
  • May 21, 2014
    The Uber of Collaborative Consumption Collaborative Consumption in Content MarketingUber.  AirBnB.  Prosper   These and other innovative tech companies are all part of a new trend called “collaborative consumption,” and are building applications that allow individuals to share and rent personal assets and services in a nearly frictionless way. … Continued
  • May 5, 2014
    Higherhigher Journalists, Performance and CompensationHow do we know we write good content? Based on the metrics and benchmarks we set for it. How can we continue to write good content? By looking at the metrics over time. With much debate recently around whether journalists … Continued
Testimonials

Craig J. Heimbuch

Digital Strategist
Barefoot Proximity/BBDO
Movable Media understands my brand and delivers content that requires as little additional editing as possible. Can’t recommend them enough.

Luke Kintigh

Content & Social Media Strategist
Intel
Pay for performance, not just content. This model ensures a better R.O.I on your freelancer budget and will force you to work with writers who have built in audiences, which they’ll be rewarded to distribute your content on a regular basis.

Zach Heller

Director of Marketing
Distance Education Co
Movable Media has been a great addition to our marketing plan. The quality of the content from the writers they have recruited helps us reach an ever widening group of potential customers who would never have found us otherwise.

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