Incentives

Money isn’t everything.

But fair and meaningful incentives can motivate influencers to move their audiences.

Audience

Build your audience.

Ensure your content is seen by the right people, by leveraging the distribution your influencers can provide.

Content

Authority matters.

Find authors and influencers who are already engaging your audience.

HOW IT WORKS

Step 1:
Understanding Your Needs
Movable Media meets with you to understand your business, the audience you are looking to attract, and the content that will appeal to them.

Step 2:
Influencer Dossier
We vet each influencer based on content, reach, availability and fit, and deliver a dossier based on the content and audience sought.  (FAQ: What do you look for in an influencer?)

Step 3:
Recruiting
Upon acceptance, Movable Media recruits those influencers you have approved from the dossier.

Step 4:
Editorial Planning & Content Creation
We agree on an editorial calendar that is relevant and meaningful to your audience that leverages the influencers’ expertise and authority.

Step 5:
Publication and Promotion
We deliver your content. When published, an embedded code automatically notifies the influencer to begin promoting the content to their audience through our platform.

Step 6:
Reporting and Monitoring
We compensate our authors exclusively for the unique targeted visitors they deliver to the content.

 

 

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Blog
  • Post the right amount of content or die. January 9, 2015 - Procrustes, if you have never read the Greek myth, was this sadistic innkeeper that Theseus meets who took the phrase “one size fits all” with murderous literality. If you were too big for his bed, he’d cut off your legs.  If … Continued
  • comics2 WHAT IF: Google Author Rank Had Worked? September 15, 2014 -   The purpose of Google’s Authorship program was to establish, to coin an awkward phrase, authorial authority. And if “Authorial authority” sounds tautological (ie. saying the same thing twice) and a bit silly, then perhaps it should. Because think about it, … Continued
  • drevil So how many authors do you have in your network? August 12, 2014 - One million authors! Or a thousand.  Or zero. Every potential client we meet ultimately asks us this question. This is, of course, the logical tire-kicking question for anyone looking to create content at scale. And these are all, in a … Continued
  • Resonance, Not Amplification Put Down The Microphone: The case against amplification June 6, 2014 - Amplification works two ways: It magnifies your talent; it magnifies your flaws. The volume of “American Idol” hopefuls every year proves the seductive ease of amplification: Many are willing to be “not good” if promised a reach of millions. A … Continued
  • shareas Sweet Spot May 29, 2014 - Our client Luke Kintigh of Intel wrote a great post on Kapost’s Content Marketeer site about “Content Distribution Strategies”.  Front and center: Intel’s leveraging of external contributors who bring their own “built in audiences” to the site.  Sound familiar?  Check … Continued
Testimonials

Craig J. Heimbuch

Digital Strategist
Barefoot Proximity/BBDO
Movable Media understands my brand and delivers content that requires as little additional editing as possible. Can’t recommend them enough.

Luke Kintigh

Content & Social Media Strategist
Intel
Pay for performance, not just content. This model ensures a better R.O.I on your freelancer budget and will force you to work with writers who have built in audiences, which they’ll be rewarded to distribute your content on a regular basis.

Zach Heller

Director of Marketing
Distance Education Co
Movable Media has been a great addition to our marketing plan. The quality of the content from the writers they have recruited helps us reach an ever widening group of potential customers who would never have found us otherwise.

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